CHANEL Coco Mademoiselle（平面廣告）
Photo come from:
http://tw.myblog.yahoo.com/jw!rbMdJHeYBQQad_8FoiycwFM-/article?mid=940
(More info you can check: included ads & the details)
In this adv, we can see a super film act Keira Knightley who wears nothing. It really might let people have the imagination on her body. What does her doing in this adv?
It is because she is being the 2007CHANEL Coco Mademoiselle. And in her ads, she is a charming, elegant and full of innocent and sexy ladies. It’s absolutely matching with the product. Special at last a man who was attracted by Keira and Keira not chosen to kiss him and just stayed the perfume taste on his neck. In spirit of the ending not follow the rules, it’s really creative and attractive.
At the last, Chanel want to though Keira to express that this new perfume is unique and full of specific. After buy it, you won’t be feel depression and is out of the world. Whatever the poster or her ads, she really 100%matching with Channel, It’s full of mystery and will let people have the desire to buy it.
Absolutely, I have a strong desire to have it. Because Keira is so attractive on the Posta and makes people want to become her. Besides, blank background and beautiful ladies are full of mystery and sexy. After seeing the ads on YouTube, it just makes me want to own it faster because the story is so charming and sexy. It have already persuade me want to buy it. But the most reson I like this product not just because I likes Keira, is the idea of this ads, it expression that this product won’t be follow the rules of the world and is follow yourself. Just be yourself !!
Overall, the psychology used of the Channel is famous actor Keira and the confident poster show to the people. Besides, the ads bring people want to wonderland. Famous brand name, Sexy Keira and the handsome guy are the big extra mark to Channel.
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